Arena

ARENA IS THE AUTHENTIC WATERWEAR BRAND FOR ATHLETES AND REAL SPORTS LOVERS. WHEREVER THERE ARE WATER SPORTS, THERE IS ARENA

For over 40 years, Arena has equipped the world’s leading swimmers and lovers of watersports with racing, training, and leisure swimwear and accessories built on a foundation of in-depth research, technical know-how and an underlying commitment to quality.

Launched in 1973 by inspirational sports-lover, entrepreneur, and sports sponsorship pioneer Horst Dassler, Arena was the first swimwear company to engage in textile and fluid dynamics research in a quest to develop the fastest, lightest, smoothest and most durable products for both the competitive and recreational swimmer. It is a trait that has distinguished Arena throughout its history, as it continues to define trends and set standards to this day.

Throughout the years, Arena has equipped some of the world’s greatest swimming champions, with the three diamond brand mounting podiums the world over in the sports top competitions.  Beyond the training and racing pools the company applies its water instinct and technical know-how to the extensive range of beach and leisure wear products, designed with distinctive Italian flair.

With its headquarters in Tolentino, Italy, today the Arena brand has a presence in 116 countries around the globe.

SWIMWEAR SHACK is proud to add Arena to its list of World recognized brands. We will be able to offer our customers leading edge swimwear and top line performance race and swim wear.